Free and actually useful
What gets scored
Not a plugin report full of numbers you cannot act on. Five judgements, in plain language, with the one fix that would move the needle most.
Brand & first impression
Whether your site and socials look like one deliberate brand — and whether that first screen says what you do, who it's for, and why it matters, before anyone scrolls.
The website itself
How it actually works: on a phone, on a slow connection, clicking through — not just how it looks on a big screen at your desk.
Can people find you
Whether you show up when someone searches your name, and whether your Google listing agrees with your own website.
Trust
Whether a total stranger, landing here for the first time, would believe this is real, current, and worth their time.
The next step
Whether it's obvious what to do, how much friction sits between wanting to and doing it — and whether that "next step" is actually the right one for your kind of business.
No obligation attached.
The audit is genuinely free and genuinely useful. If you take it and fix everything yourself, that is a good outcome. If you would rather I did it, the call is there.